The assignment was to design an own food truck in a group of three people, with a completely new concept. Everything was allowed!

We decided to divide everything first, and in the end I decided to make the concept, logo, brandbook, illustrations, website, flyer, the menu and promo film.

I wanted to come up with a completely new concept, which did not exist yet. In the end we came out on the name Blei. Our food truck sells fresh egg pancakes, which consist of sweet or savory flavors. And it is completely organic because the eggs come from an organic livestock farm. That is something that we found especially important!

In the end I chose to process the makers of Blei (Me, joris and Noa) in illustrations. You also see these illustrations back in the brandbook and promofilm, to ensure that it comes across as extra personal!